What is the Best Shoe Brand for Women with Heel Pain? – Asics, New Balance, Vionic, Brooks, or Hoka?


Editor’s Note: This post has been completely revamped and updated for accuracy on May 2022 and reflects up-to-date information on what is the best shoe brand for women with heel pain?

Have you been suffering from heel pain for a while? Did you speak with your medical professional and were diagnosed with Plantar Fasciitis? I have spoken with several women who are extremely frustrated and have reached the point of willing to try anything to get rid of the pain.

I am all up for women being proactive and not taking “the wait and see approach” when it comes to treating their foot or leg pain. That being said, before trying invasive techniques such as casting, surgery, or steroid injections start by making sure that you are wearing the correct pair of shoes.

I have been fitting women’s shoes for the last 10 years, and I have helped hundreds of women with “complicated” foot shapes as well as foot conditions find the correct pair of shoes for their feet.

One of the most common questions women ask me is: If I had to recommend one shoe brand that actually helps treat and prevent heel pain, what would it be?

The answer to that question is not that simple, because how effective the shoes from a specific shoe brand can be for one woman might not be as effective for another. On that note, the specific shoe brand that I will recommend for your feet directly depends on your foot shape.

Believe it or not, you can buy the most supportive and comfortable shoe in the market, but if that shoe is not fitted properly, you won’t get any of the benefits that the shoes have to offer.

Allow me to elaborate. New Balance manufactures certain shoe styles that have proven to be extremely effective for women with heel pain. However, if you happen to have narrow feet, I would never recommend you to get New Balance shoes, and try a different shoe brand such as Asics.

Best Shoe Brand for Heel Pain – Asics, New Balance, Vionic, Brooks, or Hoka?

I did a lot of work behind the scenes and put together a list of the best shoe styles among each one of these 5 shoe brands, and I will show you these shoes shortly. However, remember that not everyone’s feet are the same, and that applies to shoes also. So, before I show you a selection of the best shoe styles among these shoe brands, I want to make sure that you know your exact foot length and shape.

Answer this question honestly: When was the last time you had your foot measured to check your shoe size? Your foot shape and size can change over time, and some of the factors that contribute to this change are pregnancy, aging and weight gain or loss. Over time and because of gravity, our feet will get longer and wider.

How to Figure Out Your Exact Foot Length and Shape

If you live in an area where you can’t have your feet properly measured, I suggest that you take a look at a different article I wrote where I describe how to figure your exact foot size and shape from home:

How to Measure Your Foot Shoe Size – The Most Simple and Effective Way!

Once we know your exact foot size, we will have a better idea of which shoe brands and which shoe styles will work better for your feet.

What Makes the Shoes I Recommend Effective for Women with Heel Pain?

To put it in a simple way, the shoes I recommend provide 2 key features that help minimize the impact that your feet and heels take every time they come in contact with the ground.

☑️ Targeted Heel Support: The shoes I recommend provide a heel technology cushioning system that helps attenuate shock during impact and toe-off phases. The shoes I recommend provide targeted support right below your heels. Take a look at the image below to visualize what I mean:


☑️ Substantial Outsoles: The shoes I recommend also provide substantial outsoles that offer superior rear foot motion control that supports and cushions the feet:


Now let’s take a look at a list of shoes that have proven to be the most effective ones for women with heel pain. Disclosure: Keep in mind that we may receive commissions when you click our links and make purchases.

What is the Best Shoe Brand for Women with Heel Pain? – Revealed!

From the 5 shoe brands I mentioned above, I have picked their most effective shoe styles in helping treat and prevent heel pain.

To figure out which shoe style will be best for your individual foot shape, look at the description below each image to find out which foot shape that specific shoe is capable of accommodating.

What Shoe Size Should You Order?

Take a look at the description below the shoes that I recommended to find out what shoe size you should order.

Are Any Other Shoe Choices Available?

Do not hesitate to contact me if you are looking for a different pair of shoes to help treat and prevent your heel pain. Sneakers are always more effective than seasonal or dress shoes when it comes to treating heel pain. However, I will be happy to recommend a different pair of shoes for your feet:


Remember that every single foot is different, and what might work for several women, might not work as well for others. I have spoken with women who were able to eliminate their heel pain by simply wearing supportive shoes in the correct size, while some others had to try an orthotic for extra support.

If after trying any of the shoes I recommend your heel pain persists, I suggest that you fit a pair of heel cups inside the shoes for extra cushion and support. Take a look at a different article I wrote where I describe the most effective heel cups for women with heel pain and how to fit them inside your shoes:

Best Heel Cups for Women with Heel Pain – An Effective and Affordable Way to Treat Your Heel Pain!

Have you found a specific shoe or specific treatment that’s worked well in significantly reducing or fully eliminating your heel pain? Let me know in the comment section below and hopefully other women will benefit from your experiences/feedback.

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